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We improve sales performance. From the first conversation through to client retention.

We develop each seller’s natural strengths and match them with the roles, clients and conversations where they can make the greatest commercial impact — without forcing them into a script.

Step by step

From diagnosis to lasting improvement.

We find where performance is being lost, then build change around real people, clients and conversations — not one script for the entire team.

  1. Find where performance is being lost

    We review conversations, roles and results, separating process issues from capability gaps.

  2. Put each person’s strengths in the right place

    We match natural communication styles with the roles, stages of the sales process and client relationships where they can have the greatest impact.

  3. Practise the conversations that matter most

    Winning new business, developing key accounts, retaining clients and delivering difficult messages — using real situations, not borrowed personas.

  4. Make improvement stick

    Regular feedback shows what is working, what to change next and where each person needs support. AI maintains the rhythm; people remain in control.

Preparing for a conversation with a key client

Retention and key accounts

A difficult message does not have to end a good relationship.

We teach people to discuss problems, limitations and changing terms clearly — reducing unnecessary tension, preserving trust and giving the client a sensible next step.

Client retention

We teach teams to spot early signs of risk, discuss the value of the relationship and act before the client starts looking for a way out.

The right people with the right clients

We help match people with the roles and client relationships where their natural communication style can build the most trust.

Difficult messages

We do not hide the problem. We teach people to explain it clearly, reduce unnecessary tension and give the client a sensible next step.

A team taking part in practical sales training

Built around real situations

Training matters when it changes the next client conversation.

We use your market, objections and language. People practise what they need in their work, then receive feedback they can apply straight away.

How we can help

People, standards and technology working together.

We shape the work around the commercial problem — not around a fixed training package.

Sales consulting and practical training

We improve the process and practise with situations your team actually faces — without giving everybody the same script.

How we work with a team

We work with new and experienced sellers. The programme is built around your market, targets, client relationships and the conversations your people really have.

AI feedback matched to the individual

Feedback reflects both the company standard and the way each person communicates naturally.

How the feedback works

We agree the criteria first and review how each seller works. AI highlights behaviours worth keeping and one practical area to improve. People remain responsible for judgement and decisions.

Team diagnosis and reporting

See where each seller stands, where performance is being lost and what the team should develop next.

What the report can cover

We agree the scope and measures before the work begins. People are assessed against their role, goals and agreed behaviours — not against one generic personality type.

A separate specialismSystems, integrations and IT automation

AI in sales

Feedback that fits the person and the company standard.

We configure the criteria around the way your business sells and the way each person works. AI supports consistency; it does not replace human judgement.

An example of feedback
You named the client’s concern and checked you had understood it. Next time, stay with that point a little longer before moving to the solution.

One observation. One practical next step. The decision stays with the person.

What should change

People work with more confidence. The business sees what is improving.

  • More confidence in client conversations
  • Better matching of people, roles and clients
  • Stronger retention and difficult-message handling
  • Regular feedback and a clear view of the team

We agree the goal and how progress will be assessed before the work begins. We do not promise a result before understanding the business.

Where the method comes from

Built through selling, leading businesses and developing teams.

Atarnix combines frontline sales experience with practical team development. We are based in Poland and work internationally in English and Polish.

Common questions

Straight answers.

How can we improve sales team performance?

We start with real conversations, roles, process and results. We identify the behaviours affecting conversion and retention, practise them with the team and reinforce progress through regular feedback.

Will everybody be taught the same sales script?

No. We agree the standards that matter to the business, then help each person apply them in their own language and natural communication style.

Do you work on retention and key accounts?

Yes. We help teams recognise signs of risk, hold value-led conversations and manage difficult messages with the clients that matter most.

Can AI assess our people automatically?

AI prepares feedback against agreed criteria. The seller and their manager remain in control of interpretation, decisions and the next action.

Can you train international teams in English?

Yes. We work in English and Polish, including with international teams. English programmes are delivered at native level and adapted to the team, market and product.

The first step

Find the strongest next step for your team.

Tell us where performance is getting stuck. The first conversation will identify the change most likely to make a useful difference.

Let’s talk about your team

Tell us what is holding sales back today. We’ll return with a focused starting point.